*Your new friend was launched on the 19th July. It was introduced by the mobile yoga studio in Zürich that surprises its community with always new and exciting locations to practice yoga in. Sometimes on a rooftop, other times in a night club or in an art gallery, POP UP YOGA appears in unusual places - not only in the city of Zürich, but in other cantons of Switzerland, too. Yogis bring their own mats to the different venues and are prepared to unroll them everywhere. This is why POP UP YOGA created a YOGA BAG collection, that is now available in their brand new online shop.
Community, collaboration with great people from all over the world and ethical principles are of high importance to POP UP YOGA. That’s why Deddou, founder of POP UP YOGA, partnered up with people from around the world to create the design and manufacture the bags. It took her over a year to finish this special collection.
The design process took place in South Africa, where the bags were designed by the young and creative team of UMUZI. UMUZI is a design-agency and NGO in Jeppe Town, in the heart of Johannesburg. They offer trainings and mentorships for young creative from underprivileged areas and have established a platform to the creative expression of this pulsating city.
It was of high importance to Deddou that the bags were manufactured respecting ethical standards. Therefore the physical design and production of the bags happened in collaboration with Gaby Schaller, who just founded her own company specializing in production and design, called conceptmakers GmbH. Gaby travelled to Sri Lanka where she handpicked a trusted manufacturer, she had worked with in the past, to fairly produce the bags.
The final POP UP YOGA BAG’s promise good vibes from all over the world. 3 different statements inspire the urban yogi and give him / her a unique expression: “I carry my dancefloor”, “I expand in stillness” or “my power pulsates”.
The collection of 3 BAG’s is now available through the POP UP YOGA webshop for 79 chf per bag.